John C. Parkin, the son of Anglican preachers, realised that saying F**k It was as good as all the eastern spiritual practices he'd been studying for 20 years. Having said F**k It to a top job in London, he escaped to Italy to set up the retreat centre The Hill That Breathes, where he now teaches regular 'F**k It Weeks' with his wife Gaia.
He has been featured on T.V., such as The Graham Norton Show, and in the national press, including The Guardian, The Observer, The Times, Psychologies, Cosmopolitan and Red Magazine.
He spends his days writing about F**k It, then saying F**k It and lying by the pool or napping.